Branding Guide
Digital Transfer
Detailed, full-colour branding transferred onto suitable products for a vibrant and versatile finish.
What is Digital Transfer?
Digital Transfer is a branding method where artwork is digitally produced onto a transfer material and then applied to the product using heat and pressure.
It is particularly useful for detailed, multi-colour artwork and designs that would be difficult to reproduce using traditional spot-colour printing methods.
Digital Transfer is commonly suited to compatible textile and fabric-based products where a detailed full-colour result is required.
How Digital Transfer Works
Digital artwork is prepared for the available branding area before being produced onto a specialised transfer material. Heat and pressure are then used to apply the design to the product.
- 1
1 — Artwork prepared
The artwork is prepared at the correct size and resolution for the available branding area.
- 2
2 — Transfer produced
The design is digitally produced onto the appropriate transfer material.
- 3
3 — Product positioned
The transfer is carefully positioned onto the required branding area.
- 4
4 — Transfer applied
Heat and pressure are used to transfer the design onto the product.
Best for
- Full-colour artwork — Well suited to logos and graphics containing multiple colours.
- Fine detail — Digital production allows more detailed artwork to be reproduced than many traditional spot-colour methods.
- Gradients & complex graphics — Suitable for artwork containing tonal changes, gradients and more complex visual elements.
- Suitable textiles — A useful option for compatible bags, apparel and other fabric-based promotional products.
Benefits
- Full-colour capability — Allows colourful and visually detailed designs to be reproduced.
- Detailed reproduction — Suitable for artwork containing finer elements and more complex graphics.
- Colour flexibility — Artwork is not restricted in the same way as traditional methods that require separate screens for individual colours.
- Versatile application — Available across a range of compatible textile and fabric products.
Things to Consider
- Digital Transfer is not suitable for every material or product.
- The finished result can vary depending on the fabric, surface, transfer type and product construction.
- Artwork quality is important, particularly where fine detail is required.
- The available branding area varies between products.
- Always refer to the confirmed Digital Transfer branding options shown for the individual product.
Preparing Artwork for Digital Transfer
High-quality artwork will help achieve the best result.
Vector artwork is preferred for logos and graphic elements, while suitable high-resolution raster artwork may be used for detailed or photographic designs where supported.
Artwork should be supplied at the correct proportions and sufficient resolution for the available branding area.
Have detailed or full-colour artwork?
Send us your artwork and we'll help determine whether Digital Transfer is suitable for your chosen product.
Where can my artwork go?
Available Digital Transfer positions and maximum branding areas vary by product.
Explore products available with Digital Transfer
Browse promotional products in the Ecosource range that support Digital Transfer.